Citizens for Citizens (CFC) is planning a Web site, one major purpose of which is to support their advocacy efforts around various issues within low-income neighborhoods in the Fall River area.
When it came to deciding how they will publicize their Web site, it occurred to one senior staff member that the agency has a food program. He remembered that those in the program receive their food in bags—and that those bags later appear all over the community as people use them for other purposes. So, soon, the domain name of CFC’s Web site will appear in big, bold letters on every new food bag.
CFC has another novel idea for helping to attract an audience to the site and to keep it coming back for repeated visits: it plans to regularly post local Little League scores on the site since these scores do not appear in the local media.